Every business in the world, regardless of its size, needs to market themselves effectively in order to win new business and keep turning over a decent profit, but marketing has never been easy. Nowadays, there is a broad range of advertising platforms to choose from, and small to mid-sized businesses need to utilise their resources carefully to ensure they choose the media platform that is most likely to capture their target market. There was once a time where video advertising was only accessible to the large corporations, but now, just about anybody can make a video to be seen online by a potentially huge audience.

If you want your video to really stick in people’s heads and increase brand awareness, you need to put a lot of thought into which backing tracks to use. You might think that the imagery is the most important factor to consider when making a video, but music can have a tremendous effect on how successful your advert is. Unfortunately, because music is subjective, it’s almost impossible to choose a track that everybody will love. However, as long as you pick music that brings your brand to life without leading people astray, you can feel confident your video advertisement will be a major success.

Finding the Right Music for Your Video

Never underestimate the power of music when it comes to advertising – if you choose a track that sticks in people’s minds, you’ll boost the chances of people remembering your brand as a result of watching your advert. Whether you intend to make an advert to be played on TV or YouTube, here are some factors you need to take into consideration:

  • Reflect your brand – You need to pick a track for your video that reflects what you do as a business, and this can be harder than it sounds. For example, you don’t want to have a heavy rock track playing in the background of a video that’s advertising a nursing home, and you don’t want to have a lullaby playing if you’re trying to sell designer clothes. You may want to seek professional advice to ensure your track feels right with your video.
  • Make sure it’s catchy – Of course, you could simply pick a relatively neutral piece of music that doesn’t offend anybody to ensure your video doesn’t dissuade people from watching, but catchy tracks will work wonders when it comes to promoting your brand. Think about it – even three-note jingles can become synonymous with a major corporation.
  • Keep a budget in mind – Needless to say, you can’t simply play an extremely famous song in the background of your video without permission, and though you could save cash by finding a cheap track that’s labelled for commercial reuse, it might be worth splashing out on something that will yield better results.

Talk to the Professionals

As you can see from the information detailed above, it’s not always easy to find the right track for your video advertisement, so it’s a good idea to find a backing track provider that can offer professional advice. If you can find the right music for your advert, you can feel confident your marketing efforts will turn out to be a major success.

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